That's why certain standards apply. In polygraphy and graphics, such standards also exist - appropriate definitions of CMYK colors - key for the appropriate color reproduction.Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible.
However, this results from a simple thing: for every type of printing you need to have the right machine, and these take up space and cost a lot.
First, important things were printed like books.
But these are REALLY important, not some literature for the mob.
Well, because the mob was quite illiterate at the time.
Then also such fiction was printed, meaning for the reading of the book.
Well, since the last 50 years (even hundreds of them), it's all about printing - books, leaflets, business cards, even shirts, mugs, pens ...
Well, really everything.
Because you need to build brand awareness at the customer, i.e.
printing and marketing is an inseparable couple.